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The site states the following, "Outdoor residential portable snow melting mat." We noticed that the web page also stated " Outdoor heavy portable snow melting mat." It also stated " 120v230V portable indoor foot warmer. Jiangyin City Guanglilai Electrical Co. Is a new High Technology factory. we are a professional company to make outdoor snow melting systems and indoor heating systems. We produce outdoor snow melting heating mat and indoor floor foot warmer products. For outdoor portable snow melting mat." The header had snow melting mat as the highest ranking keyword. This keyword was followed by outdoor walkway snow melting mat, heated mat melt snow, and foot warmer-guanglilai electrical which isn't as urgent as snow melting mat.